When it comes to making YouTube videos too long, I'm the prime culprit. I'm not at all fastidious with the material. I want everything to be compacted into the video, which isn't necessarily a good effect. Repeatedly I'm picked up on the length of my upload and the unnecessary content I'll include. My resistance to delete anything probably stems from an obstinate and uncompromising personality. That and I'm too egocentric to believe anything I've filmed isn't worth using.
What I'm prone to forget is that in order for more of my content to be watched, I need to include less of it. Though that seems completely contradictory and senseless, more people will come back if your video is easy to digest and watchable. If you see the figures, the standard concentration period in 2012 was just 8 seconds. For a video to be watched, it has to consistently include something that will pull the audience back in and restore their appeal. Here's something to consider, while looking at these stats I read that the average attention span for a goldfish is 9 seconds, so when you're told that you have the concentration of a goldfish, the right response would be 'thanks'. Another interesting one is that those who work at a computer will regularly check their email up to 30 times an hour. The important one to remember here though is that the standard time watched of an online video was only 2.7 minutes. Therefore it's no use uploading hour long videos to a platform with a viewership of less than 3 minutes. What could you possibly have to say in an hour that's so interesting? There are more important things I could use that time for, like having a staring contest with my goldfish.
It seems the general rule with online video production is simply keep it short, and keep it interesting. If you're like me in that you're not brilliant at cutting your content enough for it to be a valued addition to the YouTube shelf, then you might want to look at this video I came across. Don't worry, it's not long. These video blogs are produced by a Norfolk web marketing corporation, Lambda Films, and if you're looking for tips for promoting your video content then it's a great blog to follow.
Respect the time of your viewer and ensure they know what they're letting themselves in for. A high-quality, snappy, no-BS intro will set the one of the rest of the video. If it's a long-winded and dull affair then of course your audience will expect that for the rest of the video and will they watch? Hell no.
The blog also asserts that non-essential content must be removed, and you must be ruthless about it. You're making the video for a larger demographic than solely yourself. Even some brilliant shots may not have a place in your final video. The duration of the video is a massive part in selling your content. I'll be sure to follow up this blog with another, detailing whether or not these tips aid me in making my own content. If you're going to use these tips in your own productions, use the comments below to tell me how it goes!
What I'm prone to forget is that in order for more of my content to be watched, I need to include less of it. Though that seems completely contradictory and senseless, more people will come back if your video is easy to digest and watchable. If you see the figures, the standard concentration period in 2012 was just 8 seconds. For a video to be watched, it has to consistently include something that will pull the audience back in and restore their appeal. Here's something to consider, while looking at these stats I read that the average attention span for a goldfish is 9 seconds, so when you're told that you have the concentration of a goldfish, the right response would be 'thanks'. Another interesting one is that those who work at a computer will regularly check their email up to 30 times an hour. The important one to remember here though is that the standard time watched of an online video was only 2.7 minutes. Therefore it's no use uploading hour long videos to a platform with a viewership of less than 3 minutes. What could you possibly have to say in an hour that's so interesting? There are more important things I could use that time for, like having a staring contest with my goldfish.
It seems the general rule with online video production is simply keep it short, and keep it interesting. If you're like me in that you're not brilliant at cutting your content enough for it to be a valued addition to the YouTube shelf, then you might want to look at this video I came across. Don't worry, it's not long. These video blogs are produced by a Norfolk web marketing corporation, Lambda Films, and if you're looking for tips for promoting your video content then it's a great blog to follow.
Respect the time of your viewer and ensure they know what they're letting themselves in for. A high-quality, snappy, no-BS intro will set the one of the rest of the video. If it's a long-winded and dull affair then of course your audience will expect that for the rest of the video and will they watch? Hell no.
The blog also asserts that non-essential content must be removed, and you must be ruthless about it. You're making the video for a larger demographic than solely yourself. Even some brilliant shots may not have a place in your final video. The duration of the video is a massive part in selling your content. I'll be sure to follow up this blog with another, detailing whether or not these tips aid me in making my own content. If you're going to use these tips in your own productions, use the comments below to tell me how it goes!
About the Author:
Have a watch of Masters in Public Policy, and Masters in Politics for two great examples of online video durations done right.
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